Awakening of Health Awareness: The Rise of High-end Demand
Changes in consumer demand: reshaping the global water purifier market pattern
With the improvement of the living standard of the global population and the widespread popularization of health knowledge, consumers’ attention to the health of drinking water has reached an unprecedented level.
They are no longer satisfied with the traditional water supply system to provide “basic qualified” drinking water, but the water may exist bacteria, viruses, heavy metals, pesticide residues and chemical substances and other pollutants have a more in-depth understanding of the water, and began to actively seek to effectively remove these harmful substances of the water purifier products.
This awakening of health consciousness has directly promoted the water purifier market to high-end.
High-end water purifier with its advanced multiple filtration technology, such as reverse osmosis (RO), nanofiltration (NF), etc., to achieve the precise interception of small impurities and harmful substances, to provide consumers with purer and safer drinking water.
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For example, some high-end products are equipped with intelligent water quality monitoring system,
which can display the content of various types of pollutants in the water in real time, so that consumers can see the water quality at a glance,
which greatly enhances the consumer’s trust and willingness to buy.
In developed countries in Europe and the United States, the market share of high-end water purifiers continues to climb.
many internationally renowned brands have increased investment in high-end product development and production to meet the pursuit of high-quality drinking water for consumers.
This has not only changed the product structure of the market, making high-end products become an important driving force for market growth, but also prompted the competitive pattern of the entire market to the direction of technology and quality-led transformation,
those with advanced technology and good reputation of the brand in the high-end market to occupy a dominant position, leading the direction of development of the market.
