Brand Competition Pattern Changes

Increased competition in technology and quality:

Consumers’ increasing concern for product quality and performance has prompted water purifier companies to increase their investment in technology research and development and product quality to enhance product competitiveness.

Only with advanced water purification technology, high-quality filtration materials and reliable product quality can we win the trust and recognition of consumers. This has led to more intense competition in the market, and the technology and quality gap between brands has gradually narrowed, and the overall level of the industry has been improved.

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The rise of domestic brands:

With the gradual increase in domestic consumer recognition of local brands, as well as domestic brands in technology research and development, product innovation and quality control of continuous progress, domestic brands in the water purifier market share is expected to further expand.

Some domestic enterprises through an in-depth understanding of the characteristics of domestic consumer demand, the introduction of products and solutions in line with national conditions, such as the characteristics of China’s water quality research and development of high-efficiency filtration technology, suitable for small and medium-sized household miniaturization of the whole-house water purification system, etc., and gradually occupy a place in the market, the traditional foreign brands dominate the pattern constitutes a certain impact.

Brand Competition Pattern Changes