Consumer Demand Diversification, Market Segmentation Trend Is Obvious

Consumer demand for water purifiers is no longer limited to basic filtration functions, but presents diversified and personalized characteristics, which has led to a more and more obvious market segmentation trend.
From the point of view of the use of the scene, in addition to the family kitchen water, the demand for whole-house water purification system is gradually growing. Consumers hope that through the combination of a series of products such as pre-filters, central water purifiers, central water softeners and end direct drinking machines, they can realize the all-round purification of the entire household water, including drinking water, washing water, bathing water, etc., in order to improve the quality of life and protect the household water equipment.

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For different consumer groups, the market has also emerged as a specialized segmentation of products. For example, mother and baby special water purifier focuses on the mildness and safety of water quality, to ensure that to meet the delicate body of infants and young children on the special requirements of drinking water; renters are more inclined to portable, easy to install and affordable small-scale water purifiers; for the pursuit of high-quality life of high-end consumers, with a stylish appearance, intelligent high-end features and top filtration technology is more attractive products.

Consumer Demand Diversification, Market Segmentation Trend Is Obvious