Expanding Consumer Groups: Broadening Sales Channels and Markets

The improvement of drinking water health awareness is not only limited to a specific consumer group, but also covers all age groups, social classes and geographical areas.

From the young newlyweds in order to the future health of the family and early purchase of water purifiers, to the middle-aged and elderly people because of their own health concerns and actively use water purifiers to improve the quality of drinking water; from the urban high-income groups on the pursuit of high-quality life, prompting them to choose high-end intelligent water purifiers, to the rural areas with the awakening of health awareness has gradually recognized the importance of water purifiers and began to accept the relative economic benefits of the products.

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This broadening of consumer groups has greatly broadened the sales channels of water purifiers.

In addition to the traditional home appliance stores, specialty stores and other offline sales model, the e-commerce platform has become an important battlefield for water purifier sales.

The convenience and richness of online sales make it easier for consumers to compare different brands and models of water purifier products, read user reviews, and thus make a purchase decision.

At the same time, water purifier companies also cooperate with real estate developers to promote water purifiers as a complementary facility for housing renovation, further expanding market share.

Expanding Consumer Groups: Broadening Sales Channels and Markets