Market Segmentation and Expansion

Scenario segmentation:

Consumers’ demand for water purification is no longer limited to drinking, but is expanding to a full range of water scenarios such as kitchen cooking, washing, bathing, etc., which has led to the emergence of market segmentation products for different scenarios, such as whole-house water purification systems, integrated water purification and heat treatment systems, and so on.

Whole house water purification system can provide families with a full range of water purification from the source to the end, including pre-filter, central water purifier, water softener, end of the direct drinking machine and other links, to meet the needs of consumers for the health of the entire family water; the net heat all-in-one machine will be a combination of water purification and heating functions, convenient for consumers to get clean hot water at any time, suitable for brewing tea, brewing coffee, making noodles and other scenarios.

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User Group Segmentation:

Consumers of different ages, genders, geographic regions, and spending power have different needs for water purifiers, and the market is gradually segmented into products for different user groups.

For example, special water purifiers for mothers and babies pay more attention to the gentleness, mineral content and safety of the water; while for young office workers or rental groups, miniaturized and portable water purifiers are more popular. In addition, high-end consumer groups have higher requirements for the quality, brand and design of water purifiers, prompting companies to launch high-end customized products to meet their individual needs!

Market Segmentation and Expansion