With the continuous expansion of the global water purifier market, brand competition has become more and more intense, forming a new competitive pattern.

On the one hand, traditional international brands such as 3M, A.O. Smith, Vamia, etc., still occupy an important position in the high-end market by virtue of their long-accumulated brand reputation, strong technical research and development strength and extensive sales channels.

These brands focus on product quality and technological innovation, continue to launch high-end product lines, through brand image building and marketing activities to consolidate its loyalty in the high-end consumer groups. On the other hand, the rapid rise of emerging brands and local brands, breaking the original market monopoly.

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In China, Qinyuan, the United States, Angel and other local brands through years of market cultivation, in the product cost-effective, localized services and channel construction has achieved significant advantages, and gradually occupy a larger share of the domestic market, and began to expand to the international market. Some emerging brands rely on unique technological advantages or innovative business models, such as millet ecological chain enterprises launched smart water purifier, cost-effective and intelligent experience to attract the attention of the younger generation of consumers, the rapid rise in the low-end market. The intensification of brand competition has prompted enterprises to continuously improve their core competitiveness, including product quality, technological innovation, brand building and after-sales service, thus promoting the continuous improvement of product quality and service level of the entire market, and the market pattern has become more diversified and balanced.