Price And Cost-effective Battle: Positioning Stratification And Value Game
Price and cost-effective water purifier market competition is one of the factors that consumers are most concerned about, and therefore the formation of a distinct market stratification.
In the high-end market, brands with high quality, high performance and high-end design as a selling point, the price is relatively high.
These products usually use the most advanced purification technology, such as multi-layer composite reverse osmosis technology, imported high-quality filter cartridges, etc., with a high degree of intelligence, exquisite appearance design, material durability, etc., to meet the high-income groups of quality of life and the ultimate pursuit of healthy drinking water.
For example, some internationally renowned brands of high-end water purifiers, priced at up to tens of thousands of dollars, its brand premium and high-end configuration so that it occupies a place in the high-end market, the competition for these products is more reflected in the brand image shaping, technology leadership and high-end service experience.
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In the low-end market, cost-effective become the core competitiveness.
Numerous brands launched a price-friendly but functional water purifier products.
These products to ensure the basic purification effect under the premise of optimizing the production process, reduce operating costs, the use of domestic high-quality parts and components, to control the price within the scope of consumer acceptability. For example, some domestic second-tier brands and emerging Internet brands of water purifiers, prices ranging from a few hundred to several thousand dollars.
They focus on the cost-effective balance of the product, by publicizing the practicality of the product, energy saving, convenience and good after-sales service, to attract the majority of ordinary consumers.
In this market segment, the competition between brands is exceptionally fierce, and it is necessary to continuously optimize the product cost structure, improve product quality and performance in order to take advantage of the price war, while ensuring a certain profit margin to achieve sustainable development.
