The Brand Competition Situation: Giant Lead And The Rise of Newcomers
In the water purifier market, brand competition presents a diversified pattern.
Traditional home appliance giants occupy an important position by virtue of their deep brand deposits, extensive market channels and strong R & D strength.
For example, Midea, Haier and other brands, they have set up a high brand awareness and reputation in the minds of consumers, the product line is rich and diverse, covering from the basic models to high-end intelligent models of various types of water purifiers, to meet the needs of different consumer levels.
Through large-scale advertising, perfect after-sales service network and in-depth cooperation with real estate and other industries, it continues to consolidate its market share, and has strong competitiveness in the high-end market.
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At the same time, some professional water purifier brands are also emerging in the market.
Such as Qinyuan, focusing on the field of water purification for many years, with professional technology research and development and the persistent pursuit of quality has won a number of loyal users.
It has invested heavily in the research and development of the core technology of water purifiers, and has continuously launched innovative products, which have a high reputation in the ultrafiltration and reverse osmosis water purifier market, especially in the water purification effect and cartridge life, and the traditional home appliance giants have formed a strong competitive situation.
In addition, in recent years, the emerging Internet brands have also brought new vitality to the market.
Xiaomi ecological chain enterprises, such as cloud rice, with the marketing advantages of the Internet and cost-effective products, quickly attracted the attention of young consumer groups.
They through the online channels of accurate promotion, innovation of intelligent interconnection function and linkage with other smart home products, in the low-end market to seize a certain share, breaking the market monopoly pattern of traditional brands, so that the water purifier market brand competition is more intense and diversified.
