The Channel Expansion Strategy: Online And Offline Integration And Deep Plowing
Channel expansion plays a crucial role in the water purifier market competition.
Online channels, the brands in the e-commerce platform launched a fierce competition. Jingdong, Taobao and other e-commerce platforms have become an important battlefield for water purifier sales.
Brands compete for online traffic and sales share by optimizing store page design, launching promotional activities, and improving product evaluation and reputation.
Some brands also actively cooperate with e-commerce platforms to launch customized products or participate in various shopping festivals on the platform, such as 618, Double 11, etc., to attract a large number of consumers to buy at low prices.
At the same time, the brand also focuses on online marketing and promotion, the use of social media, live with goods, content marketing and other emerging ways to increase product awareness and exposure to tap the potential customer base.
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Offline channels are still a solid foundation for water purifier sales.
Traditional home appliance stores, specialty stores, supermarkets, etc. are important places for consumers to buy water purifiers.
Specialty stores are able to provide more professional product display and sales services, provide consumers with face-to-face product explanation and trial experience, enhance consumer trust and willingness to buy the product.
In addition, the brand is also actively expanding engineering channels, and real estate developers, hotels, schools and other institutions to cooperate, the water purifier as a whole supporting facilities for sale, a one-time bulk shipments, not only to increase sales, but also enhance the brand’s visibility in specific areas and market share.
