In recent years, the water purifier industry has developed rapidly, showing the following characteristics:
Market scale continues to expand
Aowei data show that in 2023, the retail sales and retail volume of the water purifier market grew by 11% and 9% respectively, hitting a new high in recent years, and the trend of the market’s steady upward movement continued in 2024.
It is predicted that in 2024, the rate of water purifier configuration in the fine decoration market will reach 30%, and the supporting scale is expected to reach 285,000 sets.
Consumer demand upgrading
Consumers’ attention to healthy drinking water continues to improve, from pure drinking water purification needs, to drinking, water purification upgrade, driven by the expansion of water purification products and solutions to promote the Water Purifier, water purification and drinking machine, water dispenser, water softener and other categories of the perfect matrix, to achieve the whole scene of home water purification coverage.
Technological innovation to help development Enterprises continue to invest in research and development of water purification technology, such as reverse osmosis technology to improve filtration accuracy, there is also a low wastewater or even zero wastewater discharge RO water purifier; ultrafiltration technology to improve the retention of beneficial minerals; The application of intelligent technology is widespread, intelligent water purifiers can be realized through the cell phone APP remote monitoring of water quality, cartridge life reminders and other functions to enhance the user experience.
Brand competition is getting more and more intense
Traditional home appliance giants occupy a place in the water purifier market by virtue of brand influence, sales channels and technical research and development strength; professional water purifier brands also rely on product quality and technological innovation to form a competitive advantage.
The market pattern is gradually differentiated, the head of the brand continues to expand its share, small and medium-sized brands are seeking to differentiate the competitive path.
Industry standards to be improved
The rapid development of the industry, but the standards and norms are not perfect, there are uneven product quality in the market, false advertising and other issues, affecting the overall image of the industry and the healthy development of the industry to strengthen industry self-discipline and regulation has become a priority.
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